The essay about the world-famous photograph is beside the description of the technical monster - the Hummer car; St. Petersburg's modern urban sculpture competes in popularity with a 150-year-old festival in Lyons.
The magazine columns have become more diversified and targeted at a certain circle of people, who know the true value of luxury.

It was our first attempt at writing, which not only escaped the fate of being upsetting but also succeeded in catching the attention of people, who know how to live in good style no matter what their means are.
From the very outset, the magazine's style struck the right note of conversation with the reader - confiding, showing respect to people, who have sufficient financial means, but, due to various reasons, are unaware how to use these means properly, thus, not showing off their wealth but demonstrating their good taste.